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08 Mar 2017

The Adwords Geography Setting Google Doesn't Want You To Know!

When setting up your Google Ad campaigns, do you target based on geography? If so, be sure to keep reading!

Many advertisers are fooled into thinking that the way to target their audience by geography is the most obvious way: clicking Settings -> Locations

06 Jan 2017

4 Mistakes Advertisers Make On Facebook Ad Campaigns

It’s no secret that digital advertising has gone mobile. Smartphones and mobile devices are now the primary vehicles shoppers use to research purchases, access social media and consume digital content. And marketers have taken notice: According to eMarketer, mobile will account for more tha...

05 Jan 2017

How to Create Killer PPC Ad Copy

PPC, or pay-per-click advertising, is a complex digital marketing strategy that is composed of many working parts. A lot of the parts are very technical and require extensive knowledge and expertise. Those generally fall on the back end of PPC, and many people who are working with PPC ads can for...

03 Jan 2017

How Small Businesses Are Utilizing Online Marketing Like Never Before

When it comes to online marketing, the purpose and objectives are generally the same as traditional strategies in terms of increasing brand awareness and finding new customers.

There are a number of ingredients that go into a successful digital promotion all the way from planning to sales...

28 Dec 2016

Google will show different search results to mobile and desktop users in the coming months

At the moment it does not matter whether you perform a Google search from your phone or from your computer; you'll see the same results. But in a few months this is set to change. The company is set to launch a new mobile search index that will be more up to date than the desktop index.

T...

12 Dec 2016

The Reason Why Content Matters, Understanding the Brand New Approach to Commerce

In this electronic world of websites, social media, movie blogs, etc ., the importance of great content cannot be undermined. Businesses that do not give concern to content creation, will, and frequently do, fail in attaining their marketing goals. Over are the days when businesses could simply l...

07 Dec 2016

Seo 2017: eight relevant principles For Dominating Google's Search outcome

From its earliest days, Google's core search algorithm supplied the most valuable and most organic search results speedily and appropriately on a simple web page with an iconic logo that has now end up synonymous with the hunt gigantic's business. Searching amidst the world's substantial data, Go...

05 Dec 2016

Three Tricks to Maximize Your PPC

Pay per click (PPC) is a discipline which can be tangled with misunderstanding, amateurish fumbles, and many wasted budgets, so what do you need in order to create a valid, sustainable, long-term advantage using PPC?

Not so long ago the internet was merely a figment of the imagination. No...

30 Nov 2016

Social media prioritized in healthcare marketing, study says

Research from marketing agency Five by Five has revealed that social media is considered the most important aspect of marketing when new healthcare products or services are launched.

The research consisted of 730 senior marketers across the UK, US and Australia and included 70 brand marke...

28 Nov 2016

5 Steps to Create More Authoritative Content for SEO

Writing authoritative content for search engine optimization (SEO) is one of the most important parts of any internet marketing strategy. Content is the foundation of SEO. Without content, there is very little on your website to optimize, and very little that search engines have by which to evalu...

25 Nov 2016

5 BIG Changes Coming to AdWords: Everything You Need to Know

For a few years now Google has been making big announcements in the spring, and they’ve usually revolved around mobile – in 2013, there was the announcement of Enhanced Campaigns, which did
away with the old best practice of creating separate desktop and mobile campaigns. Every ...

23 Nov 2016

9 Easy Social Media Marketing Tips and Tools

Incorporating social media into your small business marketing plan makes perfect sense. The nature of social media combined with small business marketing presents endless possibilities for building your online presence, establishing your brand, and growing your customer base. Unfortunately, there...

21 Nov 2016

Healthcare Marketing Insights for PPC Advertisers

Each year, Google processes a whopping 28 billion search queries about healthcare topics from across the United States. Nearly a quarter of those consumer needs are resolved by medical ads, resulting in 1 billion clicks on search ads.

Healthcare is such a broad category, though. Advertise...

18 Nov 2016

5 key trends shaping the new medical economy

CareCloud, a provider of a comprehensive cloud-based platform offering revenue cycle management, practice management, electronic health record services for high-performance medical groups, recently completed a $31.5 million Series C funding round. To put this funding news into perspective, the co...

16 Nov 2016

9 Tips for Building a Referral Network for Your Medical Practices

Building a strong referral network is a critical aspect of ensuring your medical practice is a success. For most medical practices, the primary source of new patients is other health care providers. To grow and sustain your medical practice's revenue stream, it's imperative to continue attracting...

16 Nov 2016

N.J. hospital merger frenzy continues: JFK Medical Center with Hackensack Meridian

One of the largest and fasting growing hospital networks in New Jersey, Hackensack Meridian Health, has reached an agreement to acquire JFK Medical Center in Edison, the CEOs at both institutions announced Thursday.

Hackensack Meridian Health's Board of Trustees Wednesday signed off on a ...

14 Nov 2016

What Is the Facebook Algorithm?

The Facebook algorithm takes into consideration engagement, relevance, timeliness, and thousands of other factors in an effort to populate people’s News Feeds with more of the stuff they want to see, as inferred by Facebook.

Unlike sites where everything you post automatically shows...

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